All you need to know about creating a successful meme strategy for your business

There is an increasing crowd in the social media environment these days. With new and creative users cropping up every day, marketing-focused content has started gaining ground. In this scenario, the use of memes for marketing purposes has become a popular activity. Entrepreneurs are slowly engaging in the use of this tool for propagating their brand message.

The distinguished memes are entertaining, funny, and highly shareable. Hence, when you are trying to look for your marketing strategies, make it a point to include memes. Meme Scout is a thriving outlet that can help in leveraging the potential of social media platforms. It will help you to reach out to a vast audience and create a significant impact on them.

Look into the definition of meme

Memes have emerged as a cultural idea transferred from one individual to the other. With the growth of memes, it becomes easy to reach out to your target audience. In the Internet age, it is an illustration, phrase, video or photo, or a combination of these things shared on social media networks.

The popular memes will help you in marketing your products and services. However, you can be innovative and creative to modify the memes according to your requirement. It will add a touch of originality and thereby promote your brand.

Popular business memes

Entrepreneurs these days have recently started using memes to engage their consumers. They have commenced campaigns extensively covering different memes. Social media users pay attention to photos and pictures used humorously. Hence, each time they look into these pictures, they are redirected to your page.

Memes have started reaching out to a vast audience base in a responsible manner. Statistics reveal that entrepreneurs have altered their marketing strategies for incorporating memes. These days it has become impossible to go about your marketing processes without memes.

 Importance of formulating successful memes

You must work and add a hilarious and funny aspect to your brand, the process of using memes is not easy. There are certain major areas you need to focus on for making your memes engaging and entertaining. For this, take a quick look at the following points:

• Try to create an immediate reaction on the part of your clients.
• Be specific and short in your approach.
• Try to incorporate entertaining and funny aspects and relate your memes to your brands.
• Make the memes shareable on different social media platforms.
• Keep your target audience fixed, and then define your marketing goals and strategies.
• Try to be to the point while working with brand ethos.

These points will reveal the particular aspects you need to focus on while marketing with memes. You can create hundreds of memes that are hilarious. However, the memes which are relatable to your brand are crucial. You may take the help of professionals who are available on the digital platform for this purpose.

Moreover, there are various digital tools and equipment available all over the Internet which you can use to your advantage. Keep in mind that gaining popularity in recent times is easy; however, retaining the popularity is very tough. For this, you have to continuously update your memes and relate it to your brand voice to stay in focus.

To add to this article or start a conversation, join our forum to share your opinions with other readers. For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.

source https://www.jbklutse.com/meme-strategy-for-your-business/

The best 7 screen recording tools on Chrome

Google Chrome is one of the most popular browsers, outperforming its competitors with two-thirds of the market share. The interface and its minimalist design style have captured the sympathy of all users.

However, a unique feature that many users have yet to take advantage of is the Chrome extension, which is specifically a screen recording widget.

Screen recording utility is extremely useful, such as recording video tutorials, for example. This article will provide a list of the best 7 screen recording tools for Chrome.

Nimbus

Nimbus is a great extension for all your needs. Using Nimbus, you can take screenshots as well as screen capture up to 4k resolution. It also allows capturing an entire web page or optional partial capture.

Besides, you can also add captions by drawing, adding arrows or blurring parts of the screen. Once done, you can back up your files to Google Drive, Nimbus Note, Slack, and other platforms. Most especially, Nimbus is free.

RecordCast

RecordCast is an interesting web application, which allows us to record our screen, our microphone and/or webcam in order to create our video tutorials. It allows us to record videos with a 30-minute limit but without the need to install anything or register.

One of the main attractions of RecordCast is that it is free, but not only. It also makes your safety a priority. By adopting this website, you will not have to worry about your personal data.

Screencastify

Screencastify is another nice extension for Chrome that allows you to take screenshots and record screenshots with the option to back up to Google Drive. You can return to the screen in a browser tab, desktop or webcam. This tool allows highlighting of the mouse pointer, drawing or highlighting clicks.

The free version is limited to 50 videos per month with a maximum recording duration of 5 minutes per video.

Awesome screenshot

With over 2 million users on Chrome, Awesome Screenshot is one of the most searched for screen recording utilities. It allows you to take unlimited screenshots and recordings. You can edit videos using tools to blur, crop, add text, and more. You won’t be restricted by photo or video format, video length or screen capture size.

Loom

Loom is definitely one of the best screen recording utilities out there. It has a simple interface, is easy to use and allows you to switch between desktop and browser while recording.

With Loom, you can trim video length, add emojis, convert formats to MP4, … The free version won’t limit the number and length of videos per month, but you will only be able to record at the highest resolution is 720p. The $ 8 premium version unlocks more features like drawing tools, reporting, custom recording sizes and more.

Hippo Video

Hippo Video is a highly customizable screen recorder for Chrome and great for both professionals and novices. It allows you to choose a resolution from 360p to 1080p.

Hippo also allows you to customize your recordings in many ways. You can change the video resolution team, the frame rate, the webcam size, and blur sensitive information. You get even more features if you sign up for a premium subscription starting from $ 10 / month.

Drift video

Drift video proves to be a good screen recording tool for professionals. The reason is that it facilitates users to share on many different platforms. You can create a video URL, share it via email, social media, or share it privately with your team members. You can choose the priority for the recording mode: face recording, screen recording or sound mode. And of course, you can edit videos like cut length, create animated GIFs and change video format.

To add to this article or start a conversation, join our forum to share your opinions with other readers. For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.

source https://www.jbklutse.com/screen-recording-tools-on-chrome/

The increased use of AI as a result of the COVID-19 Pandemic – Benjamin Gordon Cambridge Capital

Everyone is gradually adapting new habits required as a result of the pandemic, specifically through pursuing virtual learning options, video chats, telehealth, etc. Since most events are happening virtually nowadays, people’s dependency on accurate and speedy data has increased.

Artificial intelligence (AI) is behind most of this technology. While AI was already a somewhat mainstream phenomenon before the outbreak of the coronavirus, the process of introducing it into our daily lives has only hastened.

Reports suggest that about 41% of companies upscaled their investments in AI during the COVID-19 time pandemic to facilitate remote work, provide better customer service, and cut costs. It proved useful for both companies and customers.

The coronavirus’ impact might be slowing down, but social distancing rules are likely to stay in place for a while longer in order to safeguard everyone’s health. Experts believe that many of the changes we have seen over the past year will remain in effect even after the pandemic is gone. Here is some insight into how AI supports different industries and why it will be important to businesses worldwide moving forward.

Benjamin Gordon Cambridge Capital: Exploring cross-industry changes led by AI during the COVID-19 pandemic

Education

Due to lock down and the rising spread of the viral infection, most schools shut down learning in-person, which meant that students had to transition to online classes. Most schools lacked sufficient time and staff to make the transition happen smoothly and quickly. AI facilitated it all.

From developing learning software to hosting platforms for online tutors and more, it helped facilitate the changes needed for our safety in a more seamless way. Teachers are still trying to implement these changes into their curriculum, but the efforts are worth it. One school automated a roll-call system through AI, and thereby ensured higher attendance and data accuracy.

Retail/E-commerce

According to Benjamin Gordon Cambridge Capital, AI has been a saving grace for the retail industry and, more specifically, for e-commerce businesses. The demand for online food delivery and no-contact pick-up skyrocketed, and the need is still there. At the same time, the need for retail store appointments also grew.

To ensure smooth operations, companies needed computerized models and new technology that allowed them to track inventory in multiple stores at once. AI helped companies at every stage of the pandemic by supplying accurate and efficient data on time.

Healthcare

During the height of the coronavirus pandemic, the trend towards contact-free services increased almost everywhere, and contact-free healthcare was no exception. Hospitals launched AI-powered check-in options to reduce physical contact for patients who had to visit their doctor. Also, some people turned to virtual options for healthcare guidance, and companies tackled this need with telehealth.

As Benjamin Gordon Cambridge Capital points out, a more significant number of healthcare companies have used chatbots for basic patient queries related to appointment timing and prioritizing schedules. AI tools also help doctors detect and diagnose ailments through different imaging systems for faster results.

In essence, adjusting to this new lifestyle brought on by the pandemic has required faster adaptation to the virtual world. AI has proven to be massively beneficial in this regard for making our experiences safer and more accessible during the pandemic.

Hence, more investments in this field may mean an easier post-pandemic transition for everyone. Today, AI has become integral in every industry, and in the coming years, it will likely continue to be so.

To add to this article or start a conversation, join our forum to share your opinions with other readers. For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.

source https://www.jbklutse.com/increased-use-of-ai-as-a-result-of-the-covid-19-pandemic/

MTN’s ID directive for MoMo withdrawals: A step in the right direction

Starting this April 2021, things are going to change on the Mobile Money front with MTN’s ID directive for MoMo withdrawals going into force.

In an effort to arrest the fraud that has plagued the mobile wallet platform for some years now, MTN Ghana has found it necessary to enforce an old but often ignored part of the cash withdrawal process — showing your ID (as the account owner) to the MoMo agent for authentication.

To some people, the directive is an overreach by the telecom service provider, however, from my point of view, I believe this to be a step in the right direction… and I’ll tell you why.

Also Read: JBKlutse supports MTN with #iWillPresentMyID digital campaign

MTN’s ID directive is necessary for the future

It is the right thing to do

All over the world, in all forms of financial transaction, authentication comes into play — even in informal situations. Did a seller’s child come to you to collect some money owed? Chances are that you’d call the seller to verify if they’d sent anyone to come for money. You may even ask for the child’s name just to be sure. That’s authentication. It is normal and should be expected if there’s nothing to hide.

It is for this very reason that MTN’s ID directive should be welcomed by all as it marks a significant turning point, not only for the fight against fraud on MTN’s Mobile Money platform, but also — knowing how ahead of the pack MTN has always been — it will eventually become a requirement for other networks who may soon end up becoming a safe haven for the fraudsters trying to escape the telecom giants.

Guarantees the safety and protection of MoMo agents

We’ve heard every now and then, about how civilian customers have called on the police to help effect the arrest of a MoMo agent whom they suspected to be responsible for some money getting lost from their account.

This time around, knowing the customer’s full name, aside making a correlation between the picture on the ID and the face standing in your presence, is enough to help protect you from being beaten for no reason. Also, the records will be available to prove that the transaction was initiated by the account owner — hence absolving the Mobile Money agent of any wrongdoing.

People sometimes forget the transactions that they themselves authorized. It happens. Sadly, some memories only refresh after the harm has been caused to an innocent person. And this can be avoided altogether when there’s evidence to prove no other person than the wallet owner was the one who made certain fund withdrawals.

Also Read: Do this if your MoMo account isn’t registered

In conclusion…

What MTN Ghana seeks to achieve with this directive is to have a platform that is safe for its cherished customers. The Mobile Money fraudsters are unrelenting and they keep coming up with new tricks by the day. Tracking owners of reported phone numbers has been quite difficult in the past — as lots of these criminals managed to register SIM cards with fake IDs.

With the new directive, their options are limited — meaning they will need to cashout with genuine IDs or transfer funds to a wallet on another network. This is why the telcos need to see the directive beyond just MTN and come on board to work together. Because what’s the use of living in a gated house with all the security setups when your neighbors are accommodating the criminals?

… … …

This article is part of a series JBKlutse.com is developing to educate the public about MTN’s ID directive for MoMo withdrawals.

To add to this article or start a conversation, join our forum to share your opinions with other readers. For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.

source https://www.jbklutse.com/mtns-id-directive-for-momo-withdrawals/

Do this if your MoMo account isn’t registered in your name

From the 2nd of April, 2021, MTN Ghana will be enforcing the directive which requires Mobile Money customers to present a valid national ID whenever they go to withdraw money (cashout) at the MoMo agent’s stall. This is all for the customer’s good — as the service provider seeks to curb the Mobile Money fraud plaguing the service.

This new development has brought a couple of potential problems to the fore. Paramount among them is the fact that some people cannot present IDs for cash out transactions — because their MoMo account isn’t registered in their names. This is a common issue, and would affect a significant number of customers.

If you find yourself falling within that category, here are the two things you can do in order to continue using your MoMo account.

Also Read: JBKlutse supports MTN with #iWillPresentMyID digital campaign

If your MoMo account isn’t registered in your name…

First, to be sure of your registration status, dial *400#. The name the account is registered to will show. If that isn’t your name, visit any of MTN’s service centres to take the necessary action by updating your wallet registration details.

The second thing you can do, as a temporary solution, is to transfer funds to a trusted friend or family member who can then withdraw the money for you. Remember this is supposed to be a temporary fix and unless you want to spend the rest of your life needing the service of a middleman, you have to do the right thing and get your wallet registration updated to reflect the proper details.

Also Read: MTN’s ID directive is a step in the right direction

ID types sanctioned for MoMo transactions

The NHIS Card, Ghana Card, Voter’s ID, SSNIT ID, Driver’s License, and your Passport are the forms of identification sanctioned by MTN Ghana to be used for transactions effective April 2, 2021.

Can a child withdraw cash on behalf of a parent?

No. The ID owner needs to be present before the transaction can be completed.

… … …

This article on what to do if your MoMo account isn’t registered in your name is part of a series JBKlutse.com is developing to educate the public about the ID directive from MTN Ghana.

To add to this article or start a conversation, join our forum to share your opinions with other readers. For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.

source https://www.jbklutse.com/your-momo-account-isnt-registered/

How to get great deals online every time you shop

It is clear that online shopping has become totally mainstream, with the world’s biggest brands offering their products in virtual stores that have around-the-clock accessibility. The popularity surrounding this modern way of consuming goods brings with it a variety of benefits for the average shopper, specifically when it comes to saving money and snagging substantial deals.

Special offers, promotions, and discounts run rampant on the web throughout every industry no matter your likes or interests. While many people are already avid shopaholics, few realize the multitude of ways they could be saving each time they click that “confirm purchase” button.

Here are a few insider tips that will change the way you navigate the online spending environment, helping you to get the most bang for your buck every time.

Identify your interests and hobbies  

Every shopper has a different goal. Some would never use the internet to buy clothes or home goods, while others mainly use it for that purpose. Many enjoy gaming or betting online whereas other people have yet to try either. It may seem obvious, but the very first step to saving big is nailing down the area of e-commerce that interests you.

Once this factor is settled, you can then focus your energy on finding deals within that specific industry. For instance, if you’re an enthusiastic sports fan that enjoys interacting with your team through wagering, you will know to search for deals that support this interactive activity. One such example is the DraftsKings promo code that provides users with a discounted experience in both the sportsbook and daily fantasy. A big sports supporter will most likely seek out deals like these before lovers of fashion retail would. The bottom line: you can only begin racking up the deals once you identify what it is you would like to save on.

In today’s modern world, browsing products online via tablet, desktop, or mobile is as popular as shopping in a physical store, if not more so

Fill up your virtual cart and wait

Shopping online is full of useful hacks and advice for the budget-friendly browser. Essentially, this tip suggests that shoppers casually add items to their virtual shopping cart, but then wait a few days to press “purchase”.

This tactic is implemented in order to encourage retailers to send discounts straight to the shopper’s email. For the e-commerce industry, there’s nothing worse than a customer who almost bought from a site but then backed out at the last minute. Thanks to today’s advanced technologies and data trackers, shopping cart abandonment can be used as a catalyst for great deals.

Because online retailers want to provide great customer experiences, if you leave products sitting for a day or two, you may receive an email inquiring about the reason for your inaction. Who knows? Maybe one of these messages will arrive in your inbox with a special coupon.

Take advantage of all codes upon checkout

Once you know where you want to save online and have already added a few items to your cart, it’s time to utilize each and every code or promotion you are in possession of. Oftentimes there are multiple ways to save on one product, as sites may provide several offers around the same time.

Of course, this will depend on the terms and conditions surrounding your various promo codes but remembering to use them strategically can go a long way. This will also help you to take advantage of their offers before an expiration date comes sneaking up on you.

Patiently waiting with a full virtual shopping cart is a great strategy for obtaining deals

Research, research, and more research

The most important strategy for getting great deals online is also the most simple and basic: do your research before making a decision. After all, comparing costs in the virtual environment takes nothing more than opening a few tabs and clicking around whereas, before, shoppers needed to physically commute to each store in order to analyze price tags.

Nowadays the modern shopper should take advantage of the internet’s convenience if they want to find the best products for the best value. However, when it comes to purchasing clothes online, sometimes your research might involve going to the store to try on garments in-person as different pieces fit every body type differently.

source https://www.jbklutse.com/how-to-get-great-deals-online-every-time-you-shop/

JBKlutse supports MTN with #iWillPresentMyID digital campaign

Ghanaian tech and PR portal JBKlutse.com has launched a digital campaign in support of MTN Ghana’s directive requiring MoMo customers to present valid nationally sanctioned IDs for cash out transactions. The campaign which will run with the hashtag #iWillPresentMyID, is aimed at educating on, as well as reminding the public of why it is important for every Mobile Money customer to comply with the directive.

Also Read: Do this if your MoMo account isn’t registered

Why #iWillPresentMyID is necessary

As MTN Ghana goes to great lengths in their quest to curb and either significantly minimize Mobile Money fraud or root out the canker entirely, it is important that customers of the service make their job easier by playing active roles in making it difficult for the fraudsters to have a field day.

It is for such a reason that the #iWillPresentMyID campaign is being undertaken to complement the important work that MTN has started with the nationwide ID directive.

With the need to present our IDs at Mobile Money agents’ stalls likely to become the norm for the foreseeable future — as other networks eventually find it necessary to implement a similar anti-fraud strategy — it is only right to help make the transition easier by educating mobile wallet users to comply with the directive because it is for our collective good.

Aside popularizing the hashtag, JBKlutse.com will also be communicating by way of social media creatives and other forms of visual art to bring attention to the need for users to make it a point to take along a valid form of identification in order to complete cash withdrawal transactions.

Also Read: MTN’s ID directive is a step in the right direction

 

Takeaway…

JBKlutse.com hopes that with its #iWillPresentMyID campaign, Mobile Money users will take a stand to be responsible citizens by consciously playing their part in making the MTN MoMo platform a safe place for people to keep their hard-earned funds.

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This article on the #iWillPresentMyID campaign is part of a series JBKlutse.com is developing to educate the public about the ID directive from MTN Ghana.

To add to this article or start a conversation, join our forum to share your opinions with other readers. For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.

source https://www.jbklutse.com/iwillpresentmyid-digital-campaign/