Black Friday 2021 is on November 26, and all over the world is dedicated to shopping and amazing deals.
As an online business or a business with a digital presence, Black Friday is the best time and period to increase sales and reach out to more customers.
However, there are many things a business needs to do to ensure sales increase and profit is maximized.
Boost Profits with Black Friday 2021 sales
In Ghana, the conditioning around Black Friday is still picking up with stores like Jumia and Kikuu taking the lead in the deals. In the past years, many shops and businesses have benefitted from Black Friday sales and promos just by making a few changes to their strategy and approach. For what it is worth as well, the after-effects of Black Friday sales spill over to December and January – making it worthwhile to invest time and resources.
Any business in Ghana serious about increasing sales and reaching more audiences will be able to tap into the thriving market of Black Friday followers.
To help your business soar above the competition, we’ve listed several tips, insights, and strategies you can leverage throughout this year’s online Black Friday sales.
Start Preparing Early
To enjoy the maximum benefit of Black Friday sales, it is important to start preparing ahead of time.
Your business requires time for you to publicise ahead of time to attract customers with your offers. This time also allows for you to restock and have enough to sell when the need arrives.
Building a comprehensive strategy ahead of time grants you enough time to study your competition and build momentum to attract your primary and secondary target market.
Make noise on Social Media
It’s best to perform click-based traffic and brand awareness campaigns for brand recognition to support high post volume.
Facebook advertisements may help you increase sales by simply incorporating high-quality product photographs and intriguing text. It is a great approach to get more people to notice your products.
Also, you need to make sure to launch your ads before Black Friday starts for optimal results – we are almost 6 weeks away therefore, this is a perfect time to start something on your social media pages and platforms.
Ways to boost awareness with social media
Consider some of the following steps below when using social media and boosting brand awareness:
- Affiliating with influencers (especially social media) to promote your products can help your brand reach more potential buyers. These influencers already have a good reach – drawing attention to your page is all you need.
- Your website SEO: If your business has a website, this is time to ensure it is Search Engine Optimized. This means you have to: make sure the metadata is correct, write compelling blog content, optimize your website images, etc. It makes sure you are leading your competition.
- Use paid to advertise (if you have the financial resources): You can use Facebook’s targeting options to your advantage, as well as other paid platforms like Instagram and influencer campaigns on Snapchat. Some of these require a few dollars as an investment. If you are intent on building awareness, this is one of the easiest ways.
- Use your social media to engage with your customers; post more.
- Stay consistent with your content: post more but consistently, and make it daily if you have the capacity.
Have stock
You must choose which products to sell on Black Friday beforehand. This way, you can easily deliver orders once the big week arrives and help your suppliers conduct timely deliveries.
One mistake you do not want to do is not having a direct focus on what to sell on Black Friday. You run the risk of not having products you have advertised in stock by the time the rush happens. That will dent your business image and reputation should it happen.
Apart from simply selling the products in your current stock, you might want to try selling other in-demand products during your Black Friday online sale.
Promote Deals & Discounts
Make you promote the products you have placed the deals and discounts on. In Ghana, these discounts appeal to a wider audience because everyone wants a good bargain.
If possible, place the promos, deals and discount products front and centre. Offering product discounts will increase your Black Friday sales.
For greater impact, do well to add the previous price in a strikethrough or show how much customers can save when they buy a specific product.
After all, any offer that is too good to miss can convince hesitant buyers to complete a transaction.
If there’s one thing that I can say with 100% certainty, it’s this: people love free stuff.
You can also try running some contests or giveaways during the big weekend. You will want to offer your audience the chance to win something great, and in return, you’ll be able to generate benefit too.
Start a Flash Sale
A flash sale is when an online store offers substantial discounts or promotions for a very short period.
A flash sale done right provides customers with 3 things:
- Discounts and promotions are better than what your business usually offers
- The timespan of a flash sale is much shorter than your normal window. For example, “Buy this Lamp before 9 am at 90% off the price.”
- A limited selection of products is on sale. Often you can place the goods on demand with lower stocks up for a flash sale.
PREPARE!
Knowing what your competitors are doing will give you an edge. Preparing for the worst and having an action plan is essential in business, especially during shopping seasons where a lot can go wrong.
Preparing ahead of time gives you room to adjust and learn whiles you go ahead.
It also helps you to seek the help you need especially when the number of orders begins to rise on that big weekend.
Simple means more
One simple piece of advice: Don’t try to do too much if you are not ready for it. Keep it simple so you don’t confuse your customers with too many levels of discounts and promos. If you are not a well-known store with decades of history and experience, it is not worth it losing your potential customers over complex strategies.
Choose one sale and do it well. Adding different discounts for different times of the day can make customers lose interest quickly because it gives them too much to think about. They would rather go somewhere with an easier system to understand.
Simplicity is key.
After following these steps, your sales will more than shoot up on Black Friday and even afterwards because the increase in brand awareness as well will bring in traffic for December and January sales.
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source https://www.jbklutse.com/increase-sales-on-black-friday-sales/
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