Saturday, February 27, 2021

Privacy issues: 3 Signs that someone is recording your conversation

Privacy issues: 3 Signs that someone is recording your conversation

Privacy issues have been at the forefront of national debates in the last decade, from apps gleaning and selling users’ data to advertisers, to governments and device manufacturers spying on the everyday person through clandestine surveillance and their smart gadgets, respectively.

For most people, surveillance may seem sort of abstract until they find themselves being the subject of not a data breach, but rather, an instance of a break of trust, being recorded without one’s permission.

While some people would quickly notice when a recorder is activated sometime during a phone interaction — be it voice or video — there’s no way you’d be able to know if the other person had their recorder on before initiating the phone call. Also, assuming the other party decides to go for a face-to-face meeting, how then would you know that they are recording your conversation?

This may seem well impossible to catch someone breaching your privacy in such manner; there are various things that you can catch on to; simply by situational awareness.

Signs that you have privacy issues to deal with

Once you notice the interaction beginning to center around a particular person or something you inadvertently let slip in passing then, you should be wary because privacy issues may be at stake.

They ask questions typically force particular answers

Have you ever had a conversation when you noticed at some point that you were probably being set up by the kind of questions you were being asked and the manner in which you were being asked? As if to get specific, clear cut answers?

Usually, a regular conversation, even though it may be centred around a particular subject the other person is trying to get information about, it drifts off to other issues worthy of discussion. However, when a person is bent on revisiting the same topic — in an attempt to get you to reveal more — you should know that something may be afoot. Once you notice the interaction beginning to centre around a particular person or something you inadvertently let slip in passing then, you should be wary that privacy issues are at stake. You’re either being recorded for a third party or they simply just want to know more information about a person or other subjects of interest.

They won’t say much during the interaction

When someone is secretly recording your conversation, one of the things you should notice is that after they have successfully gotten you interested in answering a question, they keep quiet and allow you to drone on.

Privacy issues: 3 Signs that someone is recording your conversation

No one likes to be caught incriminating themselves on tape, so even they would be wise to leave the majority of the talking to you. At the same time, they offer occasional interjections and follow up questions.

They may put their phone between you facing down

Okay, this seems like something we’d normally do when we want to pay attention to someone we’re at a table with. But it could also be their way of getting your interaction on record without you being aware of it.

What should you do if you have suspicions?

Well, you don’t necessarily need to be suspicious of someone before taking precautions against getting yourself on tape saying things you’d be embarrassed about — should they become public.

The most important way of preventing something of the sort from happening is being careful about the things you say and to whom. You don’t always have to prove that you have the insider information on whatever rumour is going around. Prevent embarrassing revelations by being the person who knows much but chooses not to comment on issues beyond a certain point.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook. To report a typo, email the editor at press@jbklutse.com.



source https://www.jbklutse.com/privacy-issues-recording-your-conversation/

Spotify launches in Ghana

spotify

Spotify (NYSE: SPOT), the world’s most popular global audio  streaming subscription service, is now available in Ghana, Kenya, Nigeria, Tanzania and Uganda as of 23 February. With a worldwide community of more than 345 million monthly active listeners, Spotify will offer a world-class audio listening and music discovery experience to listeners. The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.

Spotify launches in Ghana with its unrivalled mix of features that have made it the world’s most popular audio streaming subscription service, including a library of more than 70 million international and local songs, 2.2 million podcasts and over 4 billion playlists. The platform offers everyday new music and podcast discovery, algorithmic recommendations personalised to each listener’s audio taste, and the freedom to engage Spotify across a wide range of devices and app integrations with Instagram, Facebook, Snapchat, Samsung, Tinder, Google Maps, Nike, and more.

“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” said Alex Norström, Chief Freemium Business Officer of Spotify. “Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”

“African creators have always pushed boundaries, innovating and creating incredible sounds and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localized experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem,” said Phiona Okumu, Spotify Head of Music Sub-Saharan Africa. “We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”

Spotify’s most-popular feature “playlists” are made for Africa 

Spotify has uniquely tailored its music experience for Africa, expertly curated and updated regularly with more than 100 playlists across some of the most popular genres in the continent.

Listeners will also have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman. In addition, RADAR Africa, a playlist uncovering the most exciting artists on the rise from the African continent and diaspora, is part of Spotify’s global emerging artist program.

Over and above these playlists for Africa, Spotify has a playlist for any mood and moment, with billions of creator and fan built playlists to this mix.

Spotify also offers:

  • Spotify Free to listeners: To build an experience that adds value to the rich African music industry and to amplify the music experience, the Spotify app is available for free to listeners in
  • Personalised music recommendations and discovery features: Spotify’s music recommendation engine allows local listeners to enjoy personalised discovery features including Daily Mix (up to six individual playlists combining your favourite tracks with new songs we think you’ll love), Release Radar (a personalised playlist of new music based on the artists you follow and listen to most, updated every Friday) and Discover Weekly (a playlist based on your unique listening habits).
  • Spotify Lite: Regardless of your network connectivity, data plan, and whether or not you have the latest phone, Spotify Lite allows listeners to enjoy the full Spotify experience. Lite is a small, fast, and simplified version of our unparalleled music experience that works much like the main app. Listeners will still be able to search and play their favorite songs and artists, save them, share with others, discover new music, and enjoy personalized playlists, but with a few extra features making it ideal for older devices and operating systems.
  • Play everywhere: With Spotify Connect your phone can become your universal remote for all of your listening experience.
  • Spotify for Artists: The platform offers tools that help artists, managers, and labels track real-time statistics for new releases, understand their audience, connect more deeply with fans, and run their business.

In Ghana, listeners can upgrade to Spotify Premium for the ultimate Spotify experience for 17 GHS per month. The Premium Family plan is available for 27 GHS for up to 6 family members living under one roof. The Spotify Premium DUO (22 GHS) is a subscription plan for two people living at the same home address, which includes Duo Mix, a regularly updated playlist made just for the two subscribers to discover audio they both love and enjoy together. Spotify Premium for Students will cost 8.5 GHS per month.

Over the next few days, listeners in additional countries across Asia, Africa, the Caribbean, Europe and Latin America will have instant access to a world of audio, and the most talented creators will be empowered to turn their passion into a profession.

The Spotify app is available to download for free or with an upgrade to Spotify Premium. To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to www.spotify.com/free.

Check out our launch video here.

About Spotify Technology S.A.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts.

Discover, manage, and share over 70 million tracks, including more than 2.2 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience. 

Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users, including 155 million Spotify Premium subscribers, across 93 markets.

We use our Investors and For the Record websites as well as other social media listed in the “Resources – Social Media” tab of our Investors website to disclose material company information. For more information, images, or to contact the press team, head over to https://newsroom.spotify.com/.



source https://www.jbklutse.com/spotify-launches-in-ghana/

Friday, February 26, 2021

Manchester United announces partnership with StarTimes to offer MUTV in Africa

Manchester United announces partnership with StarTimes

Millions of Manchester United fans in Africa will gain access to MUTV under an agreement with StarTimes, the continent’s leading digital TV operator.

StarTimes will distribute MUTV to subscribers in over 30 countries across sub-Saharan African, representing the biggest agreement of its kind by Manchester United in the region.

Viewers in countries including Ghana, Nigeria, South Africa and Kenya will receive exclusive Manchester United content 24 hours-a-day via StarTimes platforms.

MUTV is the world’s leading football club TV channel, featuring first team and Academy games, live manager’s press conferences, player interviews, award-winning documentaries and news.

StarTimes has 13 million subscribers through its DVB digital TV service and 20 million users of its OTT streaming service, widening access to top-quality digital entertainment throughout sub-Saharan Africa.

Phil Lynch, Chief Executive of Media, Manchester United, said: “We are proud to have hundreds of millions of passionate fans in Africa and this long-term agreement will allow them to get closer to the club through MUTV’s exclusive, round-the-clock content from Old Trafford and the AON Training Complex.

“MUTV is one of our most important channels for engaging with fans around the world, whether through linear or direct-to-consumer streaming platforms, and we are excited to be significantly increasing its reach through our new partner, StarTimes, in Africa.”

Kristen Miao, Sports Deputy Director, StarTimes, said: “Manchester United is one of the most iconic football clubs in the world. We are delighted to share MUTV with football fans across Africa as part as our commitment to enhancing our subscribers’ experience.”

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/manchester-united-announces-partnership-with-startimes-mutv/

Proxy vs Vpn: Which one is the best option for you

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Proxies and VPNs are essential online tools that help internet users mask their IPs and access restricted websites, among other things. Contrary to popular opinion, not only organizations, spies, or international people of misery use them; any average person can use them.

For instance, you’d like to access Facebook, YouTube, or any other site from abroad but you cannot because the government blocks access. Or, you would like to browse without being monitored by bots. A proxy or VPN can be a helpful tool to use in either circumstance.

Despite these tools playing almost similar roles, they’re not the same. They differ in how they accomplish their functions, their level of security and privacy, etc. Therefore, you should decide what will work for you before choosing either of them.

This article takes a more in-depth look at these two to help you choose the best. We cover the differences and how each enables you to achieve security, privacy, etc. You should consider reading to the end if you’re still undecided on what best fits your needs. Let’s get to it.

Proxy vs VPN: What’s the difference?

As mentioned earlier, these two tools may look similar at a glance as they help internet users accomplish similar goals. However, various features differentiate how they work. First, let’s understand what they are and when to use them.

What is a Proxy?

A proxy server works as an intermediary between you and the website you’re trying to access. It hides essential credentials such as your IP address and location to maintain anonymity. You can think of it as a barrier that prevents your direct interaction with websites and other applications.

Proxy vs Vpn

If a website blocks you but provides uncensored access to users from other locations, a proxy server can help you browse it without any problems. For example, a US-based website that blocks access from Europe. You connect your computer in Europe to a proxy server in the US and browse as you wish.

The server relays your requests to the website or applications while hiding your digital footprints. It creates and uses a new IP address to send and receive data from the destination. That makes it difficult for any website to track the source of the traffic and monitor your movements.

However, a proxy server, despite being one of the best solutions only works at a single application level. Meaning, it can help you hide your privacy for a specific browser and not your entire device. Your movements can get tracked if you change your browser even when connecting through a proxy server.

When should you use a proxy?

It is essential also to know when you may need to use a proxy. There’s more to proxy servers than just helping internet users maintain a high level of privacy. Here are a few instances that you may consider using a proxy server.

  • It enables access to geo-blocked websites and helps users to bypass a firewall. As mentioned earlier, it masks your IP address and hides your location to give you uncensored access.
  • It helps you to reduce browsing bandwidth. It caches frequently visited pages and comes in handy when the server is experiencing peak traffic.
  • It is also useful when you’re not transmitting sensitive data. It is ideal in such instances because it doesn’t fully guarantee data security.

Types of Proxy Servers

Here are the three types of proxy servers you should know.

Proxy vs Vpn

1. HTTP Proxy

This proxy works exclusively for geo-restricted website browsing. You create a remote proxy by plugging the server into your browser. Traffic going to the browser must then go through this remote proxy. It is worth noting that proxy servers do not encrypt your traffic, making an SSL certificate fundamental.

2. SOCKS Proxy

A SOCKs proxy works not only with websites but also applications. That makes it better and popular than an HTTP proxy. The best thing about it is that it is indifferent to the traffic it relays. On the downside, you’ll find it slower compared to an HTTP proxy because of its high traffic load.

3. Transparent Proxy

This proxy doesn’t hide your identity or location. Meaning, anyone can know the traffic is coming from your computer. You’ll find this proxy mostly in homes, schools, or workplaces. It helps employers or parents monitor internet access and block employees or kids from some websites.

What is a VPN?

A VPN majorly works like a proxy in almost every aspect. The difference between these two is the amount of cover they provide. As mentioned, a proxy will keep your connection private only on the configured browser. The rest of your browsing can get monitored and tracked to your computer.

A VPN works better in this aspect as it completely masks your connection. It encrypts traffic from your entire device, thus 100% securing your online movements. Meaning, you can use any application or browser and even browse any website without a problem.

Proxy vs Vpn

The best thing about VPNs is the enhanced security they provide. You can use a VPN when handling sensitive data, such as transmitting online banking data. The fact that it secures your entire operating system and not a single application protects you from any hacking attempts.

Generally speaking, a VPN comes with a higher level of privacy compared to a proxy server. It is compatible with almost every application or browser you can install on your device. Proxy servers sometimes may fail to work with specific applications, making a VPN better and convenient.

When should you use a VPN?

Like proxies, VPN help with privacy, but that’s not to say they cannot do more. Here are some instances where you may find a VPN useful.

  • When browsing using an unsecured public Wi-Fi
  • If online movements in your country get tracked, making it challenging to access some information privately.
  • I want to access a geo-restricted website or application.
  • When you’re about to log into an account with sensitive information

Types of VPNs

VPNs, like proxies, come in different types. The type of VPN you use depends on the purpose you want to use it for and other needs. Here are the two major types.

1. Remote Access VPN

This type of VPN is common in homes and workplaces. It enables you to access your private home or work network and do all you want from a remote location. With this VPN, you will not get blocked even if the network has restrictions as this tool gives you full access to files.

The best thing about it is the security and privacy it guarantees you as you browse. The internet connection created through this process remains between you and the home or workplace server. There’s no chance that hackers will find loopholes in the link and steal the data you’re transferring.

2. Site to Site VPN

Big organizations need a site-to-site VPN to connect their offices spread around the world. This type of VPN creates a connection between two or more routers located in offices far apart. Data transfer between the routers happens privately and with no chance of theft or attacks.

The routers used in this case connect through the internet. The user organization only needs to authenticate the routers and have a trusted and strong internet connection. Once all these are in place, communication becomes seamless as the VPN takes care of privacy and security.

Proxy vs VPN: A Comprehensive Breakdown

Before deciding what’s best between a proxy and VPN, you need a thorough assessment of their features. It is best to compare them feature by feature and see how each performs. In this section, we compare these two tools under seven different metrics. Read on.

1. Set Up Comparison

Both proxies and VPNs are relatively easy to set up and use. There’s no need to have any technical knowledge or hire a technician to help you set them up. However, one has to be easier to set up than the other, and that’s what we’re out to discover.

A proxy comes configured, making it easy to authenticate it with the application you want to use. Meaning, you will be ready to go almost immediately after purchasing it. Even though some may not come with these presets, there’s nothing major with proxies that will require technical knowledge.

The process of setting up a VPN majorly depends on the provider. But then, unlike proxies, you will receive an app that will help you navigate the VPN easily on your first attempt. If you want to make things easier for you, buy a VPN router. It comes already set up with the right configurations.

At a glance, a VPN is much easier to set up than a proxy. It comes with an app, and you can buy a pre-configured router making it beginner-friendly. It is worth your attention if you want to mask your entire operating system and access private data.

2. Compatibility Comparison

It is necessary to consider the compatibility of these two tools before deciding what fits your needs. Compatibility, in this case, depends on the type of operating system on your device. While a proxy or VPN may work with an Android device, there’s no guarantee that it will work well with macOS.

You won’t have any significant issues trying to authenticate a proxy server to any device. It comes with various servers that are compatible with different operating systems. Meaning, you’ll have the freedom to choose the server you want to use for the operating system you have on your device.

Similar to proxies, VPNs can link up with any device or operating system. VPN providers have premium applications that make it easy to use their services on your choice device or operating system. Some VPNs can work correctly even with devices such as consoles.

From our background research, we can recommend both for compatibility but in different scenarios. A proxy is an excellent pick for a single device and platform. A VPN will be a better fit for your needs if you use multiple devices and work with more than one service provider.

3. Stability Comparison

Stability is a big issue when using a proxy or VPN. The least you’d want is a slow connection or a disconnection when you’re doing something vital on an application or website. Remember, a slow-down may be costly as it could provide attackers with an opportunity to invade your systems.

Thankfully, proxy connections never experience such issues. Every provider has servers located closer to the users, and you will not miss one near your location. The closer the server is, the stronger the connection. You can configure a proxy to shut down entirely if the link goes down, more so if using one app.

VPNs, on the other hand, are a little slower, as mentioned earlier. You should expect a few slow-downs, but they rarely shut off completely. Again, VPNs like proxies depend on how far the user is from the server. Luckily, you have the freedom to choose a server that’s close to you.

A proxy server may be better than a VPN when considering stability. Remember, VPN connections sometimes require that you select a server located on another continent. If that’s the case, weather, natural disasters, and other happenings may affect the link, something you won’t experience with a proxy.

4. Encryption Comparison

Encrypting your traffic is one of the best ways to secure your connection. It would be best if you considered a tool that encrypts your connection and makes it difficult for anyone to access information. Different internet security tools handle encryption differently; thus, a comparison will help you get the best results.

Proxy vs Vpn

Proxy servers are relatively secure but not to the VPN level. Proxies use SOCKS, an advanced and diversified security technology, to secure every router-to-router connection. That helps to prevent attackers and malicious software from messing up the data you’re using or transferring.

VPNs, on the other hand, use more secure tunnels to protect your connection. The best thing about VPN tunnels is that they have multiple layers of protection. Therefore, no third party can easily access the data you’re transmitting. The fact that there have been very few attacks even on free VPNs means they’re much more secure.

A VPN is better than a proxy on encryption and therefore worth your consideration. Remember, for proxies to be as safe as VPNs, you have to increase the number of encryptions. The more encryptions, the slower your connection becomes. You will avoid this struggle if you go for a VPN.

5. Security Comparison

Security is one of the most significant factors to consider when choosing between these two services. When thinking about security, consider how safe your data will be if there won’t be problems such as technical failures or human errors. These services should be secure by themselves first before anything else.

A proxy server with multiple layers of SOCKS protection is relatively safe. However, as mentioned earlier, a proxy protects you only on the configured application. That makes it difficult to cover other browsers or applications that aren’t part of the protection from leaking important information that attackers could use.

VPNs are more secure than proxies, by all means. First, service providers invest in quality and secure infrastructure to ensure you do not experience any problems while using it. Additionally, a VPN will protect your operating system entirely, consequently, closing all loopholes that attackers could exploit.

This point doesn’t differ a lot from encryption, and therefore, you should expect almost similar results from this comparison. VPNs are more secure than proxies because of how they execute protection. Protecting your entire system makes it virtually impossible for anyone to access the data you’re transmitting.

6. Support Comparison

Customer support is a critical consideration for anyone choosing between a VPN and a proxy. You should ensure that the service you select has a reliable customer support team. The team should be responsive to any issues, especially on the technical aspects of their service.

VPNs are services offered by big companies with the best infrastructure. Due to their large number of customers and huge profits, VPN providers have invested in various business aspects. One of their most significant investments is a reliable customer support team.

Proxy servers belong to smaller organizations with a smaller number of customers and lower profit margins. For that reason, they haven’t invested heavily in good customer support. That makes it better to invest in a VPN as you can get help anytime you need it.

7. Price Comparison

Companies have to spend a lot to develop and maintain VPNs—the high cost of providing the service impacts their final pricing. Therefore, you should prepare to pay a decent amount to acquire a reliable VPN.

There’re free VPNs also in the market, but they come with their fair share of problems. With a free VPN, expect slow-downs, unreliable connectivity, etc. Proxies, on the other hand, are majorly free and should be easier to acquire.

Consider how much of your home or office work involves browsing. If it is a significant amount, avoid any second thought about acquiring a VPN for security and privacy.

Proxy vs VPN: Who Wins the Battle?

At this point, we should no longer be fence-sitting about these two services. A quick assessment of these two shows that a VPN is much better than a proxy in several aspects. It is then necessary that we run-down some of the reasons why a VPN wins this comparison.

First, from their features, VPNs seem to offer long-term solutions to privacy and security. Every internet user wants to save, and spending on a VPN helps you save a lot of time and money. It also brings about peace of mind as you get assured of better security than when using a proxy that offers temporary protection.

Another reason for picking a VPN over a proxy is its better encryption and security. As mentioned earlier, VPNs come with proper encryption for all your traffic and the entire operating system. Proxies protect one application at a time, leaving lots of loopholes for attackers.

You may also find a VPN better in terms of compatibility and setup. VPNs can connect to a more significant number of devices and can efficiently work with any operating system. Conversely, proxies work best with specific devices and a single network to give the best results.

Those are some of the reasons that make a VPN the perfect security and privacy solution. Whether you want a home, school, or workplace solution, a VPN will give you the protection you desire. However, that’s not to say a proxy cannot provide good service; you only need to consider your needs and budget.

The Choice Is Yours

The ultimate choice between a VPN and proxy lies with the user. Before you purchase either, you need to consider your organization’s size and the sensitivity of the data you want to protect. Besides, you should consider your budget as proxies come free while premium VPNs do not.

Once you understand the purpose of having either, choosing one won’t be difficult. If you’re planning to access a private network and work remotely, a VPN will be the best choice for you.

Although VPNs may come with various challenges such as slow speeds, they’re more secure.

Proxies should be the best picks for office and home environments. For example, they can help an organization monitor and restrict its employees from distractive browsing. Parents also use it to prevent their kids from accessing harmful content posted on some websites.

Those are some of the things you should consider before going for either. Overcoming the fear of spending on a reliable VPN could help you save a lot more.

Attackers target finances and majorly online banking accounts most of the time. Using your account in an unsecured environment can be a considerable risk – worse than purchasing a VPN.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/proxy-vs-vpn/

A complete Search Engine Marketing Guide- Boost your pine business

Search Engine Marketing Guide

The most basic step to develop a successful search ad campaign is to have a good plan. Planning the process strategically is vital to ensure everything goes according to the plan, and everyone’s on the same page. Also, it will be quite easy to measure the overall campaign’s progress.  However, you must know the process can be quite complicated and challenging for someone who is not up to date with SEM. So, let a professional company like Webomaze Pty Ltd. do the job.

How to develop an SEM plan to boost the online business? Here are the steps you need to follow to develop a successful SEM strategy for your business.

1. Researching and selecting keywords

This undoubtedly is the most vital part of the ad campaign, as this is where the foundation of your campaign begins. Your chosen keywords will decide how the audience can find you or how relevant your ad will be to the searchers.

There are certain keywords that will do better than the others, with a huge gap in cost per click and bidding competition. So it’s better to keep your keyword testing and optimisation efforts ongoing. This will help prevent you from wasting time on tactics that don’t work.  Research and find out everything you need to know and then select the right keywords suitable for your brand.

2. Creating search and copy

Once you have chosen the right targeted keywords, you must now consider how to entice the visitors to click. This is the stage to attract the customers, so it will be best to take assistance from a copywriter.  This is simply because the visitors first see the copy when they view an ad. Also, it gives them the first impression of the business. So it is essential that your ad copy is relevant to the targeted keywords, or else the visitors will shift to your competitors.

3. Optimising the campaigns

SEM campaign optimisation moves must not be restricted. It will be beneficial to continue trying and optimising the entire process regularly to ensure your strategy is competitive. Here are the things you need to look after-

  •     Keywords expansion
  •     Visitors appealing strategies
  •     Search ad account structure
  •     Binding strategies
  •     Negative keywords

4. Developing a good landing page

It is now time to start thinking about landing page development to attract visitors. For instance, if your ad’s message is just the tip, then the landing page needs to provide the missing information. When someone visits your website through a search ad, you have made the payment for it. So, you need to ensure that the visitor converts into a customer.

Besides this, you need to minimise landing page distractions that can easily distract the user from making a move.

5. Keyword bidding strategies

According to the campaign’s goal, you need to select a custom binding strategy to attract a specific metric.  So if you are aiming for impressions or conversions or focusing on getting more click rates, having a good binding strategy can greatly help. However, it is better to go with the default keyword bidding strategies as it is the proven way to understand things. It will also allow you to test and optimise the strategy to make it more efficient.

While if you are lucky to have zero data from the past ad campaign, you can choose an automated strategy. With this, you can use your collected data and optimise the conversion bids.

6. Managing Account Layout and Budget

The SEM account layout you set up will decide the way your ads are triggered, and your campaign’s overall efficiency. Thus, it is essential that you emphasise laying out a good account structure and budget right from the start. Firstly, the choice of the campaign-style shows the ad platform, where is the need for optimisation or what to optimise. For better processing, you need to organise your account as per your keyword levels and group.

Campaign budgeting entirely relies on the ad testing response, as you should avoid allocating huge budgets to new campaigns. Once you can get the desired returns from your tested ad, you can think about increasing the budget to maximise the conversion volume.

7. Measuring the performance of an ad campaign

Like the various other marketing functions, SEM is developed in stages involving planning, execution, reviewing, and optimisation. Keeping a check on your campaign is thus critical, or else the money can easily go to waste. Surely measuring ad campaign performance is vital, but it depends entirely on your end goals.

Once you know your goal, it will clearly show the strategies suitable for you and the metrics you need to stay updated about. Or better, you can hire a professional like WEBOMAZE Pty Ltd. to ensure that your campaign thrives and you receive desirable results.

Conclusion

The paid search world is highly competitive. So you need to arm yourself with the right knowledge before trying something new, or else you will end up wasting your resources. Thus, it is better to hire a professional like WEBOMAZE Pty Ltd. to maximise your advertising returns.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/search-engine-marketing-guide/

Benefits of selling a property to a home buying company

home buying company

Most homeowners sell homes to quick buyers for untold reasons. This can be divorce, debt consolidation, medical emergency, or relocation to another state. So if you wish to sell your abode fast at a good value, it is best to hire a home buying company’s services.

Benefits Galore

Below are the top 5 benefits to sell your property to a professional home buying company in Jacksonville, FL.

Cash Offers

You will rarely receive any cash offer to sell your house unless you sell the same to a home buying company. A cash buyer will always be appealing to individuals selling property. Most companies that will buy houses in Jacksonville FL, will offer you the payment in cash. But remember, not every company provides cash, so choose accordingly.

Save Cash

As you hire a home buying company’s services, you can save cash which you can invest in additional expenses. This way, you can keep away from the fees and expensive commissions that real estate agents charge. Besides, you will also not have to spend to market the home and not waste cash on home repair and renovations before selling your home.

Fast Closings

The most important reason to sell your home to a home buying company is that you can reap the perks of fast closings. With the right company, you can sell your house within a week. That is because such companies bypass most formalities to purchase an abode as it is. So if you need to sell the home fast, consider getting in touch with a home buying company.

No Repairs Needed

Again, if you sell your home to these companies, you can sell the home as it is. It means you will not have to renovate the house to sell it to the company. These companies will provide an offer without renovation, which can help you save cost and all the hassles to renovate the house to sell it.

No Commissions

If you receive more than the fair sum for your house, it is due to a real estate agent’s assistance. But hiring them includes high fees because they earn commissions. However, you may not be capable of selling the home for more, as you need to invest in other parts. With a home buying company, you will not have to deal with all these.

Foreclosure Issues

There may be a situation where you may have to resell your abode as you fail to afford your mortgage payments. You may get your property foreclosed during such circumstances, which will make a negative mark on your record. But you can keep away from this when you sell your home to a professional home buying company. You will get paid in cash and also avoid the foreclosure in your record.

Next time you or your closed one plan to sell your home in Jacksonville, FL, consider a good home buying company.

 For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/benefits-of-selling-a-property-to-a-home-buying-company/

Right collaboration between patients and chiropractors is the key to long term pain relief

collaboration between patients and chiropractors

The body experiences pain when there is some malfunction between the muscular system and neurological system that results from the distortion of the spinal alignment. Although the misalignment of the spine might escape our attention because we are more concerned about the pain, chiropractors know very well how to reach the bottom of the problem to unearth the root cause of pain.

As Palmercare Chiropractic Columbia notes, every condition of pain on the body has some relation to the spinal alignment, which, when distorted, results in pain. Whether it is low back pain, shoulder pain, hip pain, neck pain, joint pain, knee pain, or even migraine and headache, some connection prompts chiropractors to adjust the spine to realign it correctly and ensure pain relief.

Pain in the body can restrict some body parts’ movements, which makes people feel helpless as they are unable to perform even some of the primary tasks of their daily chores. If left untreated, the pain can turn chronic, increase discomfort and affect regular living.

Although traditional medical treatments can relieve pain, it is only temporary, and the problems resurface after some time in a more severe form. Only chiropractic treatment can assure long term pain relief which is a reason for its growing popularity.

Finding out the root cause

The main reason for the success of chiropractic treatment in pain management is that it does not consider the superficial symptoms but use them as signals to trace the origin of pain. Chiropractors believe that it is critical to maintaining the right balance between the spine and nervous system to ensure smooth blood circulation to all body parts that enable it to function smoothly.

Whenever some of the nerves and blood vessels passing through the spine suppress due to stress on the spine, it affects blood circulation, which creates numbness and pain and prevents the affected body from functioning normally.

Patient education

Chiropractors create a patient-specific treatment plan for addressing the root cause by adjusting the spine to relieve it from stress.  The spine’s realignment helps the nervous system regain its normalcy, and as blood circulation improves, the body starts functioning normally once again as the pain goes away.

In addition to treating patients, chiropractors educate them too so that they can hold on to the gains and prevent recurrence of pain. Education helps patients change their lifestyle and habits to stay healthy and lead a pain-free life by practising the good habits taught by the chiropractor.

Long term pain relief

Going through chiropractic sessions will relieve pain, but to ensure the treatment’s long-term success, patients must play their role well as instructed by the chiropractor.  Long term self-care is more important than therapy because only when patients behave responsibly to protect their body from unwanted physical stress by following the chiropractor’s routine can prevent recurrent pain.

Chiropractors will never let you down but how much you take care of your wellbeing is a critical factor to extend the benefits of the treatment for many years.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/collaboration-between-patients-and-chiropractors/

5 Mistakes you should avoid when installing a fence

Mistakes you should avoid when installing a fence

Building a beautiful lawn or exterior is one of the best achievements for any homeowner. Whether it’s an elegant or marvellous garden or landscape architecture, the homeowner always prioritizes creating a perfect space that could look beautiful with the house.

Fencing the exterior of the house can be considered as one of the greatest projects a homeowner could ever accomplish. However, there are plenty of common mistakes homeowners make while installing a fence. A fence that isn’t relevant to the lawn or house can downgrade the impression.

Today we will discuss 5 common mistakes homeowners make while installing fences around their property.

Incomplete Planning

One of the common mistakes homeowners make is they don’t have a proper plan while installing the fence. Before you choose the appropriate fence and materials, it’s crucial to develop proper fence installation planning.

You Don’t Know Your Property

One of the major mistakes most homeowners make when installing a fence is they don’t research their property. Before fencing, make sure you have a clear map that tells you about the divisions or your land or the blueprint.

Thus, you can observe your property neatly and this will help you to avoid fencing on your neighbour’s property. This will not only save you from paying extra money but also legal notice and fines. If you’re unsure about your property, then remember to survey to identify the lines of your property.

Additionally, don’t forget to measure twice or even thrice to avoid any miscalculation. Thus, you can buy appropriate materials for your fence as well as save some money.

Forgetting To Call an Expert

Many homeowners try to install a fence without calling in the experts. This costs them more money along with irrelevant hassles. If you want expert advice, then here is a local Seattle fence company that can guide you to install a proper fence.

Most fence posts must have aluminium fences installed at a minimum of 30 inches deep. If you perform a miscalculation, then you could end up hitting underground wires and pipes. Hence, it’s important to call the experts for a smooth installation experience.

You Don’t Check the Laws

If you think that you can install any fences you want, then you’re wrong. While installing fences, make sure you’re familiar with the local laws about boundary requirements and height limitations. According to Findlaw, don’t forget to check your local Homeowner’s Association (HOA) along with your local zoning laws, as they have strict rules regarding the fence variety, colours, and heights. If you’re installing a fence for your pool, then make sure that the fence isn’t violating the local safety codes.

You Don’t Set the Gates Correctly

Your property needs a way to get in and out while outdoors, which means installing a gate is important. Don’t forget to measure the fence gate area meticulously and some space for any hardware activities. You also have to install solid hinge posts that will help you to hang the gate. However, don’t forget to check the ground clearance of the gate.

Conclusion

Here are some mistakes homeowners make while installing new fences. Remember that fences provide you protection from various things such as burglary and inquisitive neighbours. Thus, installing a fence around your property is mandatory if you don’t want to engage in any negative situations.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/mistakes-you-should-avoid-when-installing-a-fence/

Huawei Y7a; Enjoy poster level shots at the touch of a button!

Huawei Y7a poster level shots

Capturing high-quality photos has not always been an easy task for budget-friendly smartphones; especially when it comes to low-light settings or wide-angle shots, all where you’d need powerful camera hardware and algorithms that are more common on flagship models.

Huawei knows this pain point for its consumers and has been adding premium-level features to its Y series. The newly released HUAWEI Y7a is the latest example of this trend which not only comes with a powerful 48MP Quad camera system but also HUAWEI SuperCharge for its large battery!

Thanks to these features, you can take some poster level shots at the touch of a button, without having to worry about running out of charge or even long recharge times, potentially making it one of the best camera smartphones you can get your hands on.

Speaking of charging and battery power, the HUAWEI Y7a comes with a 22.5W HUAWEI SuperCharge, which means no time is wasted in waiting for the phone to charge up. Simply plug it in and in just 10 minutes of charging, it can work for an incredible two hours of uninterrupted video viewing. The large 5000 mAh battery also contributes to this. Offering long-lasting battery life, coupled with Huawei’s AI power-saving technology for uninterrupted photography, entertainment and productivity.

Let’s take a look at what we have to work with. Huawei has built into its new Y7a a powerful 48MP Quad Camera setup, which houses a 48MP main camera, 8MP Ultra Wide Angle Camera, 2MP Macro Lens and a 2MP Depth camera for rich bokeh effects in portrait shots.

Capture high-definition photos with the Main Camera

Thanks to its 48MP main camera, the HUAWEI Y7a comes with a high-resolution mode that can directly output 48MP high-resolution photos that can be printed into a full-size poster with all the details still clear when enlarged.

In addition to this, the HUAWEI Y7a can actively recognize dynamic objects and adaptively adjust its shutter speed so that you won’t miss the moment you want to capture. You can take photos anytime and anywhere and share them on social media platforms for the world to see.

Capture clear photos even at night

In night mode, the HUAWEI Y7a uses the 48MP main camera with AI algorithms and achieves multi-frame noise reduction to effectively increase the brightness of the image in low light environments while adjusting brightness for overly lit parts, further improving the clarity of the shot.

Additionally, the HUAWEI Y7a supports up to 6-second handheld exposures, which increases the dynamic range of night scene photos and improves the brightness in dark environments.

Huawei Y7a poster level shots

Wide-angle and macro lens for you to capture in different ways

Be it for a group shot or even a stunning shot of the city skyline, having a wide-angle lens certainly comes in handy especially when you can’t seem to fit everyone into a photo. Keeping this in mind, the HUAWEI Y7a comes with an 8MP 120° Ultra-Wide Angle lens which gives a wider field of view.

On the other hand, the 2MP Macro lens can achieve 4cm close-up shooting to produce a clear image even when captured up close.

Take beautiful photo with Portrait Mode

The 2MP Depth camera comes into play when you want to take stunning portrait shots with the HUAWEI Y7a. When Portrait Mode is turned on, the 2MP Depth camera blurs out the backgrounds and keeps only the subject in focus, allowing for rich bokeh effects. At the same time, it will also beautify the skin without losing details and use portrait algorithms to make your picture stand out.

Smart Collage makes photo sharing a breeze

The HUAWEI Y7a is equipped with EMUI 10.1 that has a Smart Collage feature. What this does is that it automatically gives you collage templates according to the number of photos you’ve selected, which rids the trouble of having to download a third-party app to edit your photos. When you bring photos together with the same theme and colour tones, the result will certainly stand out visually.

HUAWEI Y7a’s EMUI 10.1 also supports features such as knuckle screenshots which work for a full-screen capture, partial screen capture, scrolling screenshots for longer images, and screen recording. The smart gallery can classify photos according to portraits, locations, scenery, etc. for easy viewing.

Downloading apps is easy with AppGallery

After taking beautiful photos and editing them to your desire, the first thing you would want to do is to upload them onto social apps to share them with friends. Thanks to HUAWEI AppGallery you can download a wide range of global and local apps ranging from social media platforms, games and many more.

Meanwhile, Petal Search delivers a flexible search experience for Huawei smartphone users. Besides news, images and other content, Petal Search lists apps from multiple sources acting as a gateway for over a million apps, enabling users’ download and manage their apps easily.

Photography is just one of HUAWEI Y7a’s highlights. The HUAWEI Y7a is also equipped with a 6.67-inch large FHD+ display, a 128GB of memory for all your photo and video needs with 4GB of RAM to make sure everything runs smoothly, and three colourways: Crush Green, Blush Gold and Midnight Black, all for a price that starts at GHS1,119. As one of the budget-friendly camera phones in 2021, HUAWEI Y7a is definitely worth a buy.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/huawei-y7a-poster-level-shots/

MTN supports COVID-19 vaccine acquisition for Ghana and other countries following significant contributions to the fight against COVID-19

MTN supports COVID-19 vaccine acquisition for Ghana

MTN Ghana’s contribution to the fight against the pandemic continues unabated in 2021 following huge investments it made in 2020 to support the country deal with the effects of COVID -19.  As of the end of December 2020, the cumulative value of MTN Ghana’s efforts to fighting COVID-19 was GH¢139 million.

Commenting on the support so far, the Ag CEO of MTN Ghana, Mr Sam Addo said, in addition to last year’s initiatives, MTN Group has formed strategic partnerships to secure vaccines for the people of Africa (with Ghana included) as we fight the spread of the virus.

He said, “In January 2021, MTN Group announced its $25 million donations to support the African Union’s COVID-19 vaccination programme. The donation will help secure up to seven million doses of the vaccine for health workers across the continent, contributing to the vaccination initiative of the Africa Centres for Disease Control and Prevention.

“MTN Ghana is pleased to play its part in this initiative to support the Government of Ghana”, he confirmed.

The Ag. CEO reiterated the commitment made by MTN Group that MTN will play its part to keep people safe and facilitate an economic recovery.

MTN is working closely with Africa CDC and the AU Vaccine Acquisition Task Team (AVATT) regarding the order in which the seven million doses will be allocated among the AU Member States and are intent on enabling distribution from as early as the end of February 2021.

With the arrival of Covid-19 Vaccines in Ghana, MTN is happy to reiterate its commitment to the country once again.

In the last few days, MTN Ghana Foundation’s SAVE A LIFE’ blood donation exercise was replaced with the donation of PPEs to 15 schools and 29 health facilities across the country. Some of the items presented include face masks, sanitisers, hand washing soap and gun thermometers to further support reduce the spread of COVID-19 in Ghana.

Also, MTN Ghana provided zero-rated several public websites providing health and other COVID-19 related information as well as over 200 websites for academic use by the public and private educational institutions. The government agencies and educational institutions will continue to enjoy zero-rating on the sites until the end of the pandemic.

Other educational campaigns such as the ‘BE WISE’ campaign MTN’s global ‘#WearItForMe’ marketing initiative were undertaken to build awareness around the importance of correctly wearing a face mask to combat the spread of the virus.

MTN remains focused on its core mandate of providing superior network connectivity to enable customers to live a digitally connected lifestyle while brightening the lives of customers.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/mtn-supports-covid-19-vaccine-acquisition-for-ghana/

Multichoice Ghana affirms its mandate of hyper localizing content through the launch of Akwaaba Magic on DStv Channel 150

Akwaaba Magic

Cecil Sunkwa Mills, Managing Director of MultiChoice Ghana has announced this morning that all is set to introduce a new channel: Akwaaba Magic. The channel is set to go live on Monday the 9th of March 2021 at 16:00 GMT and will be available exclusively to DStv subscribers on Compact, Compact Plus as well as Premium packages.

In anticipation of the new strategic offer that addresses viewer demand, Cecil Sunkwa Mills said, “We continuously study audience behaviour and tailor-make our offering to match the needs of the market at hand hence the launch of Akwaaba Magic”.

The channel has been positioned as a game-changer within the Ghanaian tv and entertainment space where viewers can look forward to the season premiere of the much-anticipated telenovela- Dede, a dramatic serving entitled Inside Out (an adaptation of the hit South African series The Housekeepers) as well as a 30-minute reality show entitled Sankofa.

“As part of our mission to realise the new channel whilst fulfilling our commitment in developing the entertainment industry and economy of the region, we are working alongside local producers to ensure that the correct cultural nuances of the market are captured thus making the content not only exhilarating but relatable from one episode to the next” he added.

Kennedy Dankyi-Appah, Channel Head of Akwaaba Magic revealed his excitement about the launch of the new channel as well as the investment that has been invested to ensure not only the growth but the accessibility of premium local content in Ghana. “We wish to take viewers back home through the channel and exhilarating content and sincerely look forward to audience feedback as we entrench ourselves further in the market,” said the Channel Head.

SHOWS SET TO LOOK OUT FOR ON AKWAABA MAGIC, DSTV CH 150

Dede: Monday to Friday at 10.00 pm (30 min)

Inside Out: Wednesday and Thursday at 10.30 pm (30 min)

Sankofa: Saturdays at 10.00 pm (30 min)

Rollie and Andy: Sundays at 10 pm (30 min)

ABOUT AKWAABA MAGIC

Akwaaba Magic, DStv Channel 150 is a premium 24-hour general entertainment channel that offers a mix of locally produced content for the Ghanaian market ranging from Drama, Telenovela, Comedy, Music, Documentaries as well as Reality Shows.

The channel is exclusively available to Compact, Compact Plus as well as Premium Subscriber.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/launch-of-akwaaba-magic-on-dstv-channel-150/

Looking for a balanced school life? Here is a gadget guide for you

gadget guide

Going back to school can be a pain for students whose favourite part of the school year is the holidays. Today, students can enjoy a great experience and brighten up their school lives with technology. With some of the latest gadgets offered by Huawei, balancing school and entertainment this new semester has never been easier!

Music Around You

Music is an important part of the life of a student and most students are always plugged into their music while studying, getting to school, working out or just relaxing.  In most scenarios, the campus can be quite noisy, but with HUAWEI’s active noise cancellation earphones, the HUAWEI FreeBuds 3i, students can enjoy an uninterrupted listening experience anywhere and anytime.

Huawei’s latest ANC technology allows the HUAWEI FreeBuds 3i to eliminate up to 32dB of noise and together with the 10mm dynamic driver, the earphones offer the ultimate music experience that every student can afford.

To fully utilise the HUAWEI FreeBuds 3i, HUAWEI Music offers a premium music streaming service that Identifies songs intelligently with a strong database and AI matching system.

Immersive Video Experience

Watching viral videos or TV dramas are probably one of the most popular entertainment sources among students. With HUAWEI FreeBuds 3i, you can enjoy your favourite video even when you are travelling to school or in the library without disturbing others. Also, HUAWEI FreeBuds 3i offers up to 3.5 hours of listening with one single charge, so even if you are watching a movie, the earphones have enough battery to support.

gadget guideThe rise of online video streaming platforms has caused an increase in the average screen and listening time of young people. This is why many parents are concerned about their kids spending too much time with electronics. With HUAWEI’s FreeBuds 3i together with HUAWEI’s MatePad’s blue light filter, young students can enjoy more videos while effectively reducing eye strain and stress on the eyes

Boost Workout Performance

For sports enthusiasts, music is an essential part of every workout session and to improve workout performance, good music is needed. The HUAWEI FreeBuds 3i adopts an in-ear design that does not only provide better noise cancellation but also prevents the earphones from falling out during a workout.

To further boost your health and fitness performance, you can also use the 100 workout modes from the HUAWEI WATCH GT 2e, which offers precise and real-time data tracking to improve efficiency during workouts. With the smartwatch, you may also store up to 500 songs and control the music that you work out to on the HUAWEI FreeBuds 3i!

Stay Connected with Friends

Staying connected with friends is important and technology brings you closer even when you are apart.  With HUAWEI FreeBuds 3i’s active noise cancellation feature, enjoy crisp and clear voice calls. Its third inward-facing microphone receives the voice conducted inside your ears and further enhances call quality. The HUAWEI FreeBuds 3i can also be easily paired with the stylish HUAWEI nova 7 smartphone.

When you open the earphone charging case, the HUAWEI nova 7 will detect the earphone and display a pop-up window to indicate successful pairing. If voice calls are not enough for you, you can use MeeTime with your HUAWEI nova 7 and enjoy HD video calls in all lighting conditions.

Get ready for an exciting school year with Huawei’s Back to School offers. Go visit Huawei’s official website and purchase the latest gadgets now!

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/huawei-devices-gadget-guide/

Important aspects to consider about preventive maintenance

Preventive Maintenance

Preventative maintenance is an essential part of keeping your machinery and equipment in good working order. It is the process by which you ensure the efficiency and productivity of your equipment. By regularly carrying out preventive maintenance, you improve the overall quality of your work and minimize the risk of irreversible damage.

All About Preventive Maintenance

Preventative maintenance is a set of activities designed to prolong the operational life of a machine or system. This is done by identifying the point at which equipment begins to wear out and replacing or repairing it before failure occurs, thereby preventing breakdowns, accidents, and injuries.

Different types of preventative maintenance available for different types of equipment. For example, for an automobile, this can include fluid and filter changes, tire rotations, changing air filters, adjusting brakes, and replacing hoses.

For a machine or system, a process control system can alert operators to replace or repair parts before they fail. Different types of machines, facilities, and equipment require different maintenance schedules.

Need Of Preventive Maintenance?

Preventive maintenance is a term that is used in many industries to describe the practice of performing routine tasks to prevent a larger problem from occurring. The topic is of particular interest to us here at FieldEagle since our goal is to make sure that all of your equipment stays in top shape so that it can run for a longer time without failure. For more detailed information about Preventive maintenance, Here is a great blog article about Preventative Maintenance available for you.

Does Preventive Maintenance Work?

Preventive maintenance is a method used to make sure that your equipment is always in top condition. The idea is to schedule regular maintenance checks or services that will make sure that the equipment is ready to be used when you need it. This is especially important for equipment that you use every day.

If you have a machine that helps you get your job done, you want to make sure it is always working at its best. If there is a problem, you want to find it and fix it now, before you need to rely on the equipment.

It is a tailor-made strategy for keeping the machines of your business or home working at optimal performance. It is designed to identify the components in your machinery that are showing signs of wear or damage before they break down. This way, you can solve the problem before it gets any worse, saving yourself money and the headache of not having your equipment up and running.

Where Do We Get Preventive Maintenance?

Preventive maintenance is an important factor to consider when you are deciding to purchase an item. The reason for this is because your seller will be able to guarantee that the item will work in the best condition when you receive it.

It is important to note that in many cases, sellers will be able to offer a warranty on the product that they are selling. This can mean that you will be able to discover whether you have a problem with the product on time. The truth is that there are several different maintenance tools that you can purchase when you buy a product.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/important-of-preventive-maintenance/

How to ensure that your computer systems are secure and operational

How to ensure that your computer systems are secure and operational

Technology has continued to offer increased ROI, productivity, and mobility at a lower cost. It has proved to be an asset for entrepreneurs. But even as useful as technology is and modern innovations are, these devices have also posed a growing security threat to small businesses.

We’ve prepared 8 tips to ensure that you keep your systems operational and secure and avoid costly tech failures.

Protect With Passwords

To many, this seems like an obvious thing. But did you know most cyberattacks happen because of relatively weak passwords? Therefore, all wireless networks, access to vital systems, and sensitive data should be protected by unique passwords that should be specific to certain individuals.

And strong passwords usually contain symbols, numbers, and letters. And, it is wise to avoid easy-to-guess clues such as birth dates or names of common locations or certain common terms. Every individual should have a unique password for every device or network.

And, for those that create a document to keep all the passwords in a common location, ensure that the document is encrypted and guarded by a strong passcode. Take no chances.

Have Safe Systems

One of the most effective ways of ensuring secure computer systems is limiting access to your infrastructure. Instances of failure and compromised operations can be minimized by eliminating the random and mostly unnecessary access to software and hardware. Simply put, the users should only access the programs and infrastructure only when need be.

And, specialists at https://www.4it-inc.com/it-support-miami/ note that you could also minimize the likelihood of damage to the systems by ensuring that there are unique user emails, domain names, and servers as well.

Conduct Background Checks

Most of us associate cyber-attacks with rogue hackers. However, most of the intrusions and attacks do come from within the network firewall. Therefore, be sure to have a detailed screening of all the personnel from the executive all the way down to the mailroom.

And, background checks should not be limited to calling referees only. Be sure to confirm their credibility. Also, there should be a trial period where access to certain data is restricted. During this period, be sure to monitor for any questionable employee behaviour.

Have Training

There are many breaches that can be attributed to carelessness or employee errors. As such, ensure that you build a culture that puts a high priority on computer security through various training programs. These programs should especially highlight the risks of careless practices in the use of devices and programs.

The training should also cover basics such as document disposal and the procedures for handling passwords, especially lost passwords. Security measures should never be an afterthought.

Avoid Suspicious Emails

The golden rule has always been never to click suspicious email attachments. These attachments might contain Trojan programs or viruses. So, before opening any of them, be sure to contact the sender and confirm the contents of the attachments.

If the sender looks suspicious, the wise decision would be to delete the message and block the sender’s contact. Also, it is better to warn your colleagues of the sender’s account.

Call Back

There are cons, commonly known as “social engineers”, that will pretend to be someone they are not and prey on unsuspecting people. They may pretend to be calling from your bank seeking to get a few vital details.

Always hang up on such calls and call back later after doing a background check. You could contact the organization the call was from to confirm if it was indeed their representative.

Think Twice Before Clicking

We all have heard of phishing scams. They send emails that look like they are from a trusted source. They ask for sensitive data such as usernames and passcodes. And, some go a step further in creating web redirects that encourage unsuspecting victims to input the data.

Therefore, ensure every person in the organization is aware of such malice and encourage them to confirm the email source before providing any personal or sensitive data.

Stay Alert

In simpler terms, always stay paranoid. Be sure to shred sensitive paperwork that might contain addresses, logos of vendors, corporate names, and even the financial institutions that you transact with.

How to ensure that your computer systems are secure and operational

Sensitive reports that should not be accessed by just anyone should not be left unprotected, even for a moment. Passwords should be reviewed regularly, especially when operating in an open office plan. This sounds like paranoia, but it is what prevents costly data breaches.

A data breach may mean the company stands a minimal chance of recovery or worse, could go under in a matter of months.

Securing computer systems to ensure smooth operations ought to be the first priority of every organization. Leave nothing to chance.

For stories of this sort and more, do well to log on to www.jbklutse.com or visit us on Facebook.



source https://www.jbklutse.com/how-to-ensure-that-your-computer-systems-are-secure-and-operational/

Latest TECNO phones and their prices in Ghana [2022]

If not the first, TECNO Phones are among the earliest Chinese phone brands to enter the Ghanaian market. It is a brand of TRANSSION Holding...